Our journey in home fragrance began in 2005 as The Jacobi Candle Co, where we manufactured both scented and unscented candles for other brands across Australia.
In 2010, we transitioned to soy wax as it emerged as a cleaner, more natural alternative to traditional waxes. During this time, we also began manufacturing soy wax melts as part of our growing home fragrance range.
To reflect our move to soy-based products, we rebranded in 2010 as The Sassy Soy Candle Company.
Creating fragrance for homes across Australia.
Why Wax Melts?
A Modern Alternative To Candles
As consumer preferences began to shift, many people started moving away from traditional candles in favour of more affordable and practical home fragrance options such as diffusers, aromatherapy products and wax melts.
Wax melts quickly became one of the most popular alternatives.
At Sassy Soy Candle Company, we saw an opportunity to create wax melts that offered stronger fragrance, longer-lasting performance and a more premium overall experience than many products available at the time.
Tested & Refined
Years Of Development
We invested significant time researching and testing over 300 different wax melt formulations from around the world to refine our processes and develop the performance we were looking for.
During our research, we discovered that soy wax can safely hold a much higher fragrance load than traditional candles because wax melts do not require a flame.
After 14 months of extensive testing and refinement, we developed a formula capable of safely holding between 20% and 30% fragrance, depending on the fragrance itself.
The result was a stronger, longer-lasting home fragrance experience specifically designed for wax melts.
The Sassy Wax Era
Focused On Wax Melts
In 2017, we launched our wax melts directly to the public through eBay, and the response was overwhelming. Later that year, we opened our first direct-to-customer online store under the Sassy Soy name.
By 2019, demand had grown so significantly that we made the decision to stop manufacturing candles, diffusers and aromatherapy products so we could focus entirely on our wax melt collections.
In March 2020, we rebranded as Sassy Wax Australia.
Today, with over 50 fragrances and counting, we are proud to be a trusted Australian home fragrance brand known for premium soy wax melts with strong, long-lasting fragrance performance.