Our journey began in 2005, when we launched as The Sassy Soy Candle Company — a manufacturer of candles, wax melts, diffusers, and aromatherapy products for other brands. In 2020, we rebranded to Sassy Wax Australia to focus solely on what we do best: wax melts.
Why Wax Melts?
Around 2015, we noticed a shift — customers were moving away from candles in favour of wax melts, reed diffusers, and ultrasonic diffusers. People wanted a way to fragrance their homes without a flame. But the wax melts on the market weren’t lasting long, nor were they particularly strong.
So, we got to work.
We tested over 300 different types of wax melts and began a global search for better materials and smarter formulations. During our research, we discovered that soy wax can safely hold much more fragrance than what’s typically used in candles — simply because wax melts don’t require a flame.
After 14 months of testing and perfecting, we developed a formula that allowed us to safely pack in between 25% and 30% fragrance (Depending on the fragrance) — more than triple the typical 6–8% found in most melts. In 2017, we launched our melts directly to the public via eBay, and the response was overwhelming.
We never set out to be the biggest — we set out to be the best.
Later in 2017, we opened our first direct-to-customer online store under the Sassy Soy name. Demand soared, and by 2019, we made the decision to stop manufacturing candles, diffusers, and aromatherapy products to focus solely on our growing melt range.
The Sassy Wax Era
In March 2020, we rebranded as Sassy Wax Australia to reflect our complete commitment to wax melts. This allowed us to expand our fragrance range and continue creating unique, exciting, and long-lasting scent experiences our customers love.
Today, with over 50 fragrances and counting, we’re proud to be a brand customers trust — and one that competitors love to hate.
Our Commitment
At Sassy Wax Australia, we don’t make exaggerated or misleading claims.
We don’t discredit others to sell our products.
We just focus on making exceptional wax melts that speak for themselves.
We don’t discredit others to sell our products.
We just focus on making exceptional wax melts that speak for themselves.
We promise what we can deliver — and always aim to deliver more than we promise. That’s the Sassy Wax commitment.
Our Fragrances
We use only the best ingredients:
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Grade A undiluted fragrance oils
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100% pure essential oils
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Phthalate-free blends that meet IFRA’s strict safety standards
Each blend is specifically formulated for soy wax and developed to deliver long-lasting performance.